Oxfam wanted to create a spot to attract people to thier anual breakfast event in Brussels.

I came with a nice idea and they selected me because of the orignality of my concept.

My concept was to create a kitchen in the middle of nowhere and to see a family taking their breakfast as a usual morning at home.

So the mother (Sara de Paduwa from RTBF) could say her speech to attract people to the event at this moment.

I created a kitchen with the help of a professional set designer in Brussels and placed it in the middle of a field of a friend farmer.

The end shot is filmed with a drone to give the opportunity to see that it’s a fake kitchen in the middle of a field.